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Product Discovery School

Product Discovery
& Design Thinking.

Build better products. With confidence.

Understand your users, test assumptions early and make better product decisions. A practical, live training for the people building digital products.

Start with a questionLearn your way forward ↗
Explore, create and validateTwo diamonds show exploration of a problem followed by creating and validating solutions. Learning loops connect the stages.Explorethe problemCreateValidate
Less guessing.
More learning.
A complete discovery cycle, practised together.
Duration
2 days · 10 hoursLive, facilitated sessions
Delivery
Online via ZoomInteractive & collaborative
Group
Up to 18 peopleTwo experienced trainers
Participation fee
€699 per personTeam options on request
The training

Discover what matters.
Before you build.

Modern product development takes more than efficient delivery. Teams need a shared way to understand problems, explore possibilities and test their assumptions before investing in a solution.

This hands-on training brings the mindset, methods and practical tools together. You’ll work through a discovery cycle with other participants and connect what you learn to the realities of your own organization.

Built on the Discovery School approach developed at OTTO, with real-world practice at the centre.

What you’ll learn

From a good question
to a better decision.

Practical skills to use in your next product conversation, experiment or discovery.

  1. Balance discovery and delivery.

    Understand how discovery supports modern product development and how to connect learning with the work your team delivers.

  2. Start with the right problem.

    Use Design Thinking and user-centred product development to frame challenges, align expectations and understand your users.

  3. Make your ideas testable.

    Practise methods such as mission alignment, customer journey mapping, Design Studio and low-fidelity prototyping.

  4. Learn through evidence.

    Explore guerrilla testing and user feedback, with an introduction to when A/B testing and specialist support can help.

  5. Use AI with intention.

    Explore how AI can support and accelerate discovery while keeping people responsible for interpreting evidence and making decisions.

  6. Bring discovery into daily work.

    Build a collaborative discovery mindset and find practical ways to get started, even when the full process does not fit your context.

Something useful to take with you.

A certificate of participation, key workshop slides, method templates and links for further learning.

Who it’s for

Different roles.
One shared product challenge.

Hands-on practitioners

Product Managers, Product Owners, UX and Product Designers, researchers, developers, Agile Coaches and Business Analysts who take part in product discovery.

Product leaders

Heads of Product and UX, team leads and department leads who want to enable effective discovery and give teams a shared approach.

Founders

People developing a digital product who want to test ideas, learn what customers need and make more informed choices about what to build.

Is there anything I should know before joining?

The course focuses on digital products and practical application. It is less suited to physical-product development or an executive-level strategy overview. The public training is in English, and active collaboration is central to the experience. For an in-house team, we can discuss English or German delivery.

How we learn

A whole discovery cycle.
Hands-on, together.

Short inputs give you the context. Practical work, conversation and reflection help you turn it into a skill. This is live learning, with room for your questions.

01Explore the problem

Frame the challenge, align on what you need to learn and explore the user perspective. Make assumptions visible before choosing a solution.

02Create and make it tangible

Generate alternative ideas, work together on a concept and create a low-fidelity prototype that helps you learn.

03Validate and move forward

Plan a useful test, interpret feedback and decide what to do next. Reflect on how to bring the approach into your organization.

01 / Space for your growth

Learn with each other.

A group of up to 18 participants and two trainers creates space for practical exchange, questions and different perspectives.

02 / Useful beyond the session

Make it work in reality.

We connect methods with actual organizational challenges, so your learning can travel back into your everyday work.

03 / A balance of doing and thinking

Practise, then reflect.

Work through the process with enough theory to understand why each step matters and enough practice to experience it.

Meet your trainers

Experience, curiosity
and practical perspective.

Sabrina Hauptman

Sabrina Hauptman

Agile Leadership & Product Coach

Sabrina brings 13+ years of experience helping global teams discover, design and deliver products. Her approach combines product strategy, neuroscience and coaching to help people think, decide and collaborate.

Wolf Brüning

Wolf Brüning

UX Designer & Product Discovery Coach

Wolf brings 20+ years of experience in user experience and digital product development. He co-founded OTTO’s Discovery School and continues to teach and mentor teams in user-centred product discovery.

A shared foundation in Discovery School.

In 2015, Sabrina and Wolf co-founded the Product Discovery School at OTTO. This training brings that practical learning approach to people and teams beyond OTTO.

Your next step

Ready to bring
more discovery
into your work?

Ask about the next public training, or tell us about your team. We’ll help you find the format that fits.

For teams of five or more, ask about group options. In-house delivery can be discussed in English or German.

Product Discovery & Design Thinking
€699 / person

2 days · 10 live online hours · Up to 18 participants

Next dates on request.Public training in English, delivered via Zoom.
Ask about the next dates Discuss a team training

Both options open an email to hi@myally.work. We’ll confirm availability, format and booking details with you.

A few practical questions

Before you join.

Is the training live or self-paced?

It is live and facilitated online via Zoom. You’ll learn through practical work, conversation and collaboration with the other participants.

Can our whole team join?

Yes. Ask us about group options for five or more participants, or discuss an in-house version for your team. We can explore remote and in-person formats based on your location and needs.

Which language is the training in?

The public training is in English. For in-house training, we can discuss English or German delivery.

What will I receive afterwards?

A certificate of participation, key workshop slides, method templates and links for further learning.

How do I reserve a place?

Use the enquiry button to email us. We’ll confirm the next dates, availability and booking details before you commit.

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