Build Better Products -- With Confidence

Modern product development demands more than just efficient delivery. It requires teams that understand their users, test assumptions early, and make smart decisions before writing code.

This hands-on training gives you the mindset, methods, and practical tools to do exactly that. Based on the proven concept used by successful companies such as Bonial (Axel Springer) and the Discovery School program at OTTO: trusted by hundreds of product professionals, it combines real-world experience with actionable techniques you can apply right away.

Whether you're a product manager, UX designer, developer, or team lead: if you're building digital products and want to create real customer value, this training is for you.

‍

Duration & Location

2 days, 10 hours total online (via GoogleMeet)

Next training

Friday 24-Apr-2026 10am - 3pm Saturday 25-Apr-2026 10am - 3pm

Participation fee

€ 699.00 EUR

€

799

early bird until 15 Feb 2026

Rebate for teams

Learning objectives:

How modern product development works, and why balancing product discovery and delivery is essential.
The principles of Design Thinking and User Centric Product Development and how to apply them to structure effective product discoveries.
How to understand your users and how to generate and validate ideas with actionable methods like Customer Journey Mapping, Auftragsklärung, Design Studio Method, Low-Fidelity Prototyping, Guerrilla Testing, and more
An introduction to advanced techniques such as A/B testing and user testing, including when to use them and which experts to involve
How to leverage AI to support and accelerate your product discovery work
How to make product development energizing and collaborative, not exhausting and siloed.
How to get started in your organization and practical principles for fostering a discovery mindset, even in organizations or contexts where you can’t follow the full Design Thinking process

‍

After the training you’ll receive:

A certificate of participation
A helpful collection of key workshop slides, method templates, and links for further learning

Who is this course for:

Hands-on Practitioners

Product Managers, Product Owners, UX/Product Designers, UX Researchers, Developers, Agile Coaches, Business Analysts, key stakeholders and everybody else who is actively involved in Product Discoveries or comparable activities.

Product Leaders

Leaders of digital product organizations who want to empower their teams to run effective discovery processes: such as Heads of Product, Heads of UX, Team Leads, and Department Leads.

Founders

Learn how to text and validate your product ideas, how to iterate towards the best business outcomes and which methods and experts can help your startup to success.

This course may not be the best fit for: Professionals solely focused on physical/tangible product development. Senior executives looking for strategic-level content, as this training has a strong operational focus. People who don’t feel confident in communicating in English, as active collaboration among the participants is a core part of this workshop.

Our Teaching Principles

Focused on your growth

We’re here to support your progress and create a space where participants learn from each other. Everyone brings valuable experience to the table, so we encourage active exchange and collaboration. To keep the learning personal and engaging, we limit each workshop to 18 participants, guided by two experienced trainers.

Pragmatic, actionable insights and methods

You’ll gain proven, hands-on methods that actually work in real-world settings, not just idealized frameworks that rarely make it out of slide decks.

A balanced blend of theory and practice

You’ll actively work through a complete product discovery cycle. Along the way, we’ll introduce just the right amount of theory to help you understand the process, tools, and how everything fits together. No canned content - the Training will be completely live.

Meet Your Trainers

Sabrina Hauptman

Sabrina is an Agile Leadership & Product Coach with 13+ years of experience helping global teams discover, design, and deliver products people love. She’s worked with companies like Bonial (Axel Springer), Adevinta, LidlDigital, and OTTO, guiding teams from idea to validated product. Sabrina brings a unique mix of product strategy, neuroscience, and coaching to help teams think deeper, decide faster, and collaborate better.

‍

Wolf Brüning

Wolf is a seasoned User Experience Designer and Product Discovery Coach with over 20 years of experience in crafting complex digital products. At OTTO, he helped shape otto.de and now leads the UX team behind the company’s B2B portal. A strong advocate for user-centered design with an eye for effective methods, he co-founded the OTTO Discovery School, where he continues to teach and mentor teams. Beyond workshops, Wolf enjoys sharing his insights through conference talks and blog articles.

Background

In 2015, Sabrina and Wolf co-founded the Product Discovery School at OTTO, Germany’s largest eCommerce company. The program played a key role in transforming OTTO’s product teams from a delivery-focused setup into a balanced, customer-centered product organization.Over the course of 50+ workshops and with more than 600 participants trained, the Discovery School has become one of OTTO’s most recommended and impactful training programs refined through real-world experience and continuous improvement.Now, for the first time, the Discovery School concept is available outside of OTTO. Don’t miss the chance to be part of it.

Book your spot in this workshop.

Duration & Location

2 days, 10 hours total online (via GoogleMeet)

Next training

Friday 24-Apr-2026 10am - 3pm Saturday 25-Apr-2026 10am - 3pm

Participation fee

€ 699.00 EUR

Want to participate as a team or company?

If you are attending our training with at least 5 participants you can contact us for a special rebate. We also offer inhouse trainings online or onsite (depending on your location) in English or German.

Can’t make it this time? Follow us for more dates.

There will be more trainings in 2026 follow us

Download PDF

Download the PDF

Product Discovery & Design Thinking